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Stay informed with the latest trends, insights, and shifts shaping the digital landscape.

Web Summit 2024: What Happened, What’s New, and Key Takeaways 

There were plenty of questions about whether attending Web Summit is worth it, and I’d say it is. It’s a fantastic place to connect with people from all over the world—I met attendees from regions like the Americas, Europe, the Middle East, and Asia. Everyone shares a passion for the tech industry, making it a valuable opportunity to exchange ideas, network, and gain fresh perspectives. If you’re in the industry, it’s an experience to consider. 

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Ferrari x IBM: Bringing Fans Closer to the Action

Following their recent partnership announcement, Jonathan Adashek, IBM’s Senior Vice President of Marketing and Communications, and Lorenzo Giorgetti, Ferrari’s Chief Racing Revenue Officer, outlined their ...
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Behind the Glam: Real-Life Marketing vs. Emily in Paris

Emily in Paris makes the marketing world look incredibly glamorous, but what does it really cost? Between rent, utilities, and a closet full of designer ...
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Business Strategy Lessons from the Eras Tour: How Taylor Swift’s Success Can Inspire Your Business

Taylor Swift’s Eras Tour has been a massive success, drawing millions of fans and breaking records worldwide. But beyond the glittering performances and memorable music, ...
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The Shakira Effect: How Music Can Turn Any Brand into a Marketing Hit

Music has always had the power to make waves in marketing, and Shakira has proven that even a few lyrics can create a massive impact. ...
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