Beauty Meets AI: Embracing Innovation to Stay Ahead 

The beauty industry is evolving rapidly, and AI is becoming a key player in its transformation. To stay relevant in this dynamic landscape, businesses must embrace AI, not just as a tool but to deeply understand the customer and their journey.   

At this year’s Web Summit, I attended several presentations on the AI Summit stage to gain deeper insights into how AI is reshaping the beauty industry and influencing consumer experiences. The discussions highlighted groundbreaking innovations, offering a glimpse into the future of personalized beauty solutions. 

I want to focus my idea on a presentation that got my attention from Julie De Moyer. 

Julie De Moyer has been appointed as LVMH’s Chief Beauty Data & AI Officer. She leads data, analytics, and AI innovation for more than 10 perfume and cosmetics maisons. Prior to this role, De Moyer gained experience at NIKE, Accenture, and Philips, among others. 

At LVMH Beauty, more than 10 renowned perfume, cosmetics, and skincare Maisons are utilizing data and AI to revolutionize their operations. This session provides an insider’s perspective on their journey, showcasing real-world examples of how emerging technologies are integrated throughout the company. There i learned how LVMH applies data to drive innovation in product development, improve demand forecasting, and deliver highly personalized experiences both online and in-store. 

Key Highlights 

  • AI-Driven Business Focus: LVMH’s AI products are designed to support and optimize their business processes across key stages: 
  • Create: Leveraging AI for product innovation and development. 
  • Make & Move: Streamlining manufacturing and logistics with intelligent automation. 
  • Show: Enhancing customer engagement through personalized visual and interactive experiences. 
  • Sell: Driving conversions with tailored marketing and sales strategies powered by data insights. 
  • Retain: Building customer loyalty through AI-driven retention strategies like personalized services and offers. 
  • End-to-End AI Integration: The strategy involves embedding AI across the entire value chain, from product creation to customer retention, ensuring a seamless and efficient process. 
  • Customer-Centric Innovation: AI technologies are not only used to optimize operations but also to create personalized and immersive experiences, strengthening the connection between the brand and its customers. 
  • Luxury Market Leadership: By implementing advanced AI technologies, LVMH reinforces its position as an innovator and leader in the luxury market, setting a benchmark for combining technology with tradition. 

Julie De Moyer’s presentation showed how AI is transforming the beauty industry at every level, from creating new products to connecting with customers in meaningful ways. LVMH’s approach is a perfect example of how technology and tradition can work together to deliver amazing results.    

As the beauty world evolves, it’s clear that using AI isn’t just about keeping up—it’s about fully embracing it. From crafting better products to improving how businesses reach and keep their customers, AI is shaping the future of beauty in exciting ways.   

This session at Web Summit was a great reminder that the brands leading the way are the ones using technology to improve every part of the customer journey while still keeping the personal, human touch that makes them special. 

How to Apply AI in the Beauty Industry 

If you’re inspired by LVMH’s approach, here are some practical tips to start integrating AI into your beauty business: 

1. Understand Your Customer

Use AI tools to gather and analyze customer data, like preferences and buying habits. This can help you create highly personalized products and services that truly resonate with your audience. 

2. Start Small 

Begin by introducing AI in one area, such as personalized recommendations or improving your online shopping experience. Focus on making that process seamless before expanding to other areas. 

3. Leverage Predictive Analytics 

AI can help forecast demand for products, optimize inventory, and plan future launches, reducing waste and improving efficiency. 

4. Enhance Customer Experience 

Use AI to create virtual try-ons, personalized skincare routines, or chatbot support for customers. These tools can make the shopping experience more engaging and accessible. 

5. Integrate Across the Value Chain 

Like LVMH, think of AI as a tool to improve every step of your process—from product creation and manufacturing to marketing and customer retention. 

6. Focus on Personalization

Customers love tailored experiences. Use AI to create unique offers, loyalty rewards, and content that aligns with individual preferences. 

7. Stay Human-Centric 

While AI is a powerful tool, remember to balance it with the personal touch that customers value. Technology should enhance—not replace—the emotional connection with your audience. 

By starting with these steps, even smaller beauty brands can embrace the potential of AI to stay competitive and create lasting customer relationships. 

Stay tuned and keep up with AI—it’s here to stay and shaping the future 😊  

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