SEO, or Search Engine Optimization, is the science of optimizing a web page to rank higher on Google searches for relevant keywords.
For instance, if you’ve opened a gym in Bucharest, you’d likely want your website to appear at the top of Google results when someone searches for “best gym in Bucharest.”
The allure is clear: ranking first on Google means organic (free) traffic without spending on ads. But unfortunately, it’s not that simple. Much like any high-stakes competition, there are many participants and only a few winners. Companies often invest heavily to secure that coveted top spot because let’s face it—few people scroll past the first three or four results.
How Google Works
Google creates an “index” or database of all accessible web pages. When someone searches for something like “best gym in Bucharest,” Google scans its indexed pages and determines which is the most relevant.
But how does Google decide? It considers over 200 factors. While the exact algorithm is a closely guarded secret, SEO experts experiment and analyze to understand what works.
Here’s what we do know Google values:
High-Quality Content
Your site’s content must be relevant and helpful to visitors. For example, if you run a gym in Bucharest, make it clear on your homepage to avoid being recommended to someone searching for an “event hall in Iași.”
Authority in Your Field
Google looks at external recommendations, such as backlinks from industry sites, social media shares, or mentions in reputable publications. For a new business, this can be challenging, as authority takes time to build.
Structured Information
Your website must be technically sound. This includes clean code, fast loading speeds, and a logical structure, making it easy for Google’s algorithms to understand.
What to Do When Starting Out
- Don’t Rely on SEO Results Immediately: SEO is a marathon, not a sprint. It can take months to see results, especially with significant investment and a well-planned strategy involving expensive experts.
- Think Long-Term: As your business grows, you’ll likely have the budget to invest in top-notch SEO services. However, you can lay a strong foundation early by:
- Choosing a scalable platform like WordPress, which is SEO-friendly.
- Hiring a web designer who keeps SEO in mind from the start.
- Focus on Content: Provide detailed, relevant information about your business. Mention your location, services, and any unique features. If your gym is centrally located or offers a specific type of fitness class, highlight it!
While competing for generic terms like “best gym in Bucharest” might be tough initially, leveraging unique aspects of your business can help you stand out.
