Discover how Alighieri took their brand employee engagement to new heights — literally! In this unique campaign, we transformed their slogan “fly full stack” into a breathtaking experience with a branded parachute, capturing attention and elevating Alighieri’s brand in an unforgettable way. Here’s how we turned a bold idea into a high-impact campaign that fostered a sense of unity.
The Challenge
Our customer wanted to create a unique experience to boost the culture of freedom within the company and celebrate their bold, adventurous brand spirit. Inspired by their slogan, “fly full stack”, they envisioned a branded parachute that would transform the message into a thrilling, one-of-a-kind adventure for their employees, especially since one of their colleagues had recently celebrated 1,000 skydive jumps!
The goal was to craft an unforgettable experience that would spark excitement, inspire conversations, and leave a lasting impression on everyone involved.
The Solution
We created a custom parachute with Alighieri’s name and the slogan ‘fly full stack.’ The idea behind this campaign was simple and impactful: to lift Alighieri’s brand into the sky, giving employees a memorable and exciting experience that reflects the company’s culture of freedom.
posing with the parachute at Dropzone Denmark
The parachute was used at several skydiving events, and we made sure to capture every moment with amazing photos and videos. Here’s how we approached it:
Engaging Visuals
We worked with professional photographers to capture clear, eye-catching photos of the parachute in action, showing Alighieri’s branding in the sky. These photos were shared on social media and featured on Alighieri’s website, making the brand’s story more engaging.
Social Media Content
The photos and videos were strategically shared across Alighieri’s social platforms to engage their audience. We created content that was both engaging and easy for followers to share, helping to amplify the campaign’s reach.
Authentic Storytelling
We shared the skydiving experience with stories that highlighted Alighieri’s adventurous spirit and forward-thinking vision. By focusing on the excitement and innovation behind the campaign, we connected the brand’s values with the memorable visuals.
Results
- More Brand Visibility: The campaign got a lot of attention on social media, with the eye-catching visuals boosting engagement.
- Great Feedback: Both Alighieri and their audience loved the campaign. People appreciated the creativity and how well it showcased the brand’s personality.
- Bigger Reach: The unique idea got people talking and helped Alighieri reach more people, showing them as a bold and creative brand
The Branded Parachute Campaign was a big success, bringing Alighieri’s slogan and brand vision to life in a memorable way. By mixing a creative idea with smart content sharing, we created a campaign that made a strong impression and boosted the brand’s visibility. This project highlighted Alighieri’s bold and adventurous spirit, helping them stand out and connect with more people.
Do you want to see more eye-catching visuals? Here they are — get ready to be inspired!
