The Omnipass campaign was created to engage students and increase brand awareness. By partnering with local businesses and offering prizes worth €1000, Omnipass gave students the chance to win exciting rewards. This collaboration helped show why Omnipass is the top discount platform for students in Cluj-Napoca, Transylvania, Romania. The campaign helped increase Omnipass’s visibility and strengthen its reputation as a go-to app for students looking for great deals.
Approach
1. Prize Selection Aligned with Student Interests
Our customer worked with local partners to pick prizes that students would love, like dental services, food vouchers, and tattoo sessions. Each prize was chosen to be something students would find useful and exciting.
2. Eye-Catching Video Content
We created fun, engaging Reels for Instagram with catchy music, bold visuals, and quick edits to grab Gen Z’s attention. The goal was to increase reach and engagement using our customer’s growing social media presence.
3. Consistent Engagement on Social Media
During the giveaway, we used Instagram Stories with countdowns, polls, and reminders to keep students excited and involved. This helped remind them to join before the deadline.
4. Bold and Youthful Design
Bright colors and big fonts made each post stand out, giving it a fun look that matched our customer’s brand and caught students’ attention.
5. Interactive, Live Winner Selection
Three winners were selected through a program, and the selection process was filmed live. This created excitement and a shared experience for followers, while a follow-up reel showing the winners receiving their prizes helped reinforce a positive, inclusive brand image.
Outcome
The campaign was highly successful, reaching 22,000 impressions, almost 500 comments, and gaining many new followers. These results show how well the campaign connected with the target audience and encouraged interaction. It also helped increase brand awareness and engagement with students through effective social media strategies.
