Our client, Logistics Romagna, specializes in efficient and secure logistics, bridging the gap between order and delivery. They partner with leading global carriers to guarantee timely shipments, real-time tracking, and a seamless returns service integrated into their platform.
Logistics Romagna needed a banner for their building wall. The goal was to create a design that clearly communicates who they are, what they do, and how to reach them—even from a distance.
Challenge
- Our main goals for this project were:
- To design a banner that clearly shows the company’s name, contact details, and location, ensuring the essential information is visible and memorable even from a distance.
- To use the brand’s green color scheme, giving the banner a clean and professional look that aligns with Logistics Romagna’s established visual identity and reinforces brand recognition.
- To incorporate visual elements that add interest to the design while keeping it simple and easy to read. The challenge was to strike a balance between an eye-catching layout and clarity, so the message is effectively communicated to passersby and potential clients.
Solution
- Organizing the Information
- Clear Layout: We arranged the logo, company name, contact info, and location details in a way that makes it easy for viewers to spot the key information right away.
- Readable Fonts: Bold, clean fonts were chosen to make the text stand out and readable from a distance.
Colors and Background: - Green Brand Colors: We used shades of green that match the company’s brand, creating a consistent, polished look. The colors were tested to ensure they look clear and professional on the wall.
- Simple Background Shapes: To avoid a plain look, we added soft, abstract shapes in the background. These shapes give the design a modern touch without taking attention away from the main information.
- Showing the Company’s Personality
- Helpful Icons: We included small, clear icons for email and phone to make the contact information easy to find and understand quickly. These icons add a functional, friendly touch.
Execution
- Testing Different Layouts: We explored various layout options, adjusting the placement of the logo, contact details, and background shapes to find the best balance between style and readability.
- Internal Feedback: After showing different versions to our marketing team, we gathered feedback and made improvements to enhance readability and visual appeal.
- Final Touches: We completed a final round of adjustments to ensure the banner would look good from different angles and distances.
Final Result
- The final banner design for Logistics Romagna features a clean layout with the company name, logo, contact details, and location clearly displayed. The harmonious green color scheme and subtle background shapes add a modern touch, creating a professional and approachable look that’s easy to read from a distance.
Impact
The final banner designs for Logistics Romagna make the company easily recognizable on their building. Each design is clear, highlights key information, and gives the company a professional, approachable look.
